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In this episode, AJ shares her methodology of outlining, writing and editing a book based on the reader’s experience and knowledge base, a process she defines as mapping the reader’s journey. She and Mike share how they’ve approached this process in their books, and how Mike applies it to speaking engagements.
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“The reader journey is the transformation itself, but also what it feels like to be on that journey. Most authors never consider how the reader feels as they learn.”
–AJ Harper
“My quickest off ramp on a book is when it simply says, ‘you’ve got this’ or ‘fight through it,’ but there’s no empathy. They don’t care how I feel.”
–Mike Michalowicz
