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In this episode, Mike and AJ are back in the debate ring to hammer out which is better for authors, Amazon ads or a TikTok presence. (Spoiler alert, it’s a secret third thing but you’ll have to listen to learn what that is!) Demystify discoverability, findability and algorithms in this juicy, fact-filled episode.
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“Amazon is constantly tweaking the price, and now, adding a coupon, because their algorithm is designed for conversion.”
– Mike Michalowicz
“TikTok is not what you think. It’s actually a much bigger deal than you realize.”
– AJ Harper
