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In this episode, AJ and Mike discuss how to connect with your ideal reader from the jump: to identify their “page one” desire. This is the secret to getting your reader to keep turning the page! They also provide an update on their current writing status and what lies ahead for their next book’s schedule.
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“I do this in my book. [The Page One Desire] is about wanting to write a book that moves people so much that they can’t wait to read it. The real desire was actually demonstrated in the story where I talk about a person who handed The War of Art to Steve Pressfield and it was just beat up. It was a mess and it was underlined and dog-eared and it was gorgeous. Like this art. That’s my reader’s page one desire.”
—AJ Harper
“My sense is that Page One Desire, you can paint the picture so well that what you actually experience tastes of that, you reflect back on that book.”
—Mike Michalowicz
