Episode #57

All About Derivatives

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About the episode

In this episode, AJ and Mike break down derivatives: what they are, who gets to write them, and how authors can avoid pitfalls with respect to the original content. With over 20 derivatives from their books, they are more than qualified to break it down! They also give an update (and a sneaky spoiler) about the book they’re currently writing together.

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Show Highlights

“So, there’s a fee to secure the title. They can use up to 10 percent of the original material. Another requirement is that the author has minimally 12 case studies of full transformation deploying Profit First, Fix This Next or The Pumpkin Plan for that community. They gotta have the goods .”

—Mike Michalowicz


“I think a good thing for any listener who wants to do derivatives of their book, that they think about how they can employ quality standards.”

—AJ Harper

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