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In this episode, Mike and AJ share their vast knowledge about developing, writing and performing keynotes based on teaching points from books they’ve written. Mike deep dives into the multiple performances he’s given over the years, how he gauges what worked with an audience and what didn’t, and how he hones his performance. AJ shares her experience as the Speech Writing Mastery Coach for HEROIC, a premiere speakers training facility. If becoming a speaker is in your plans as an author, you won’t want to miss this!
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“A keynote, in my opinion, needs to move an audience. I call it the from two, where are they, where are they coming from right now? Where are you moving them to?”
—Mike Michalowicz
“A keynote is the visionary piece, it’s the shift in perspective. The whole keynote is built around making a case for that visionary piece so that by the end of the speech, a shift has happened.”
—AJ Harper
