Listen now
In this episode, AJ and Mike give in to their natures and have a wild chat about research for their forthcoming book, allowing space for new discoveries. They not only reveal the title for the book, but share some current interviews that lead to an on-air pivot in how they can create bonus content for readers. It’s a secret, so pinky promise that you won’t share. It’s a live lesson in how authors can handle discoveries and pivot correctly while writing.
Be sure to sign up below for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.
“I think the mistake that authors make is we stick with the wrong idea because that’s where we started. It’s called the sunk cost fallacy.”
—Mike Michalowicz
“For me, a big pivot is to say, oh, Anjanette, you are not focused on the right thing here, and for me that’s actually huge because I think I was missing the reader. I mean, there couldn’t be anything worse. Realizing why I wasn’t in the groove helped me pivot and now I’m excited.”
—AJ Harper
