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In this episode, AJ and Mike share cautionary tales of authors behaving badly and what the listeners can do to ensure their metaphorical pinkies are out. From how to approach an author for endorsements to asking for promotional help all the way to leaving reviews for other authors, you’ll be confident in your ability to practice proper literary citizenship.
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“I made a huge blunder with the original title of Get Different, one that would have harmed my friend Sally Hogshead. The ethical thing to do was for me to change it, and our friendship is better because I made the right decision.”
—Mike Michalowicz
“Don’t ask total strangers to endorse your book unless you have some sort of relationship, introduction, referral, something. You can’t just go in cold and expect that.”
—AJ Harper
