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In this episode, Mike and AJ spill the beans on The Secret all authors of Prescriptive Nonfiction need to write a book that connects with their reader and ultimately delivers on its promise: The List. What it is, how to get it, how to use it, don’t worry, listeners. They’ll tell you everything.
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“You start with connection, and that builds the trust that you were meeting them where they’re at.”
—Mike Michalowicz
“First of all, you could use the list in marketing, just the questions. you could create content for it, just little posts that help you in the lead up to the book. It doesn’t have to be complicated.”
—AJ Harper
