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In this episode, AJ and Mike discuss where they often see authors go wrong with their marketing plan (hint: it’s when they get started versus when they should get started), go into detail about why a longer runway is almost always better, and hint at some of the new ideas Mike is cooking up for their next book. This is a topic on which everyone, from newbies to seasoned pros, can use a little refresher.
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“Secure your domain name for your book immediately. And absolutely snag your author name as a domain.”
—Mike Michalowicz
“Interviews can be great marketing. But you can’t go in with a general ask. Really geek out on something they’ve never been asked before.”
—AJ Harper
