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In this episode, Mike and AJ enter the debate round once again in a friendly debate about trade reviews. Listeners will learn what they are, if they matter, and what the heck an author does with them if they have one. They also throw in some bonus information about publisher’s sales teams, share a listener email, and give you a secret tip about trade reviews that’s exclusive to folks who self-publish.
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“Everybody in the industry reads trade reviews. Agents, publishers, also foreign publishers. Booksellers, librarians, they’re huge with librarians. They make a ton of buying decisions based on trade reviews.”
—AJ Harper
“You’d bug me about calling Penguin for these things. And I’d say, ‘It’s not worth it, AJ.’ I think you’re now 4 and 0 on these debates.”
—Mike Michalowicz