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In this episode, Mike and AJ dive deep into one area of authorship most newbies never consider: post-reader engagement! Not only do they share their own strategies for keeping their books “alive” after launch but also talk about how long authors should plan to keep engagement. Hint: it’s more than a few weeks!
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“We think the life of the book is shorter than it actually is. If we stop dedicating ourselves to promoting because we don’t understand what promotion is, then obviously we’re not going to get amazing results.”
—AJ Harper
“With respect to sales, the launch really just points to how loud you were in marketing. Six weeks later, talks about how good the book is.”
—Mike Michalowicz
