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In this episode, Mike and AJ demystify bestseller lists for The New York Times, USA Today, and others (RIP, WSJ List) and detail what it takes to get on them. There are still some secrets to selection that remain shrouded in mystery, but AJ has a good idea of what they are, and holds nothing back. They also give listeners straight-talk about Amazon best-seller status and why you should never – ever – put that in your bio, not if you want to look like a pro.
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“It takes military-level coordination to campaign to get on the New York Times Bestseller list, and it’s not solely about sales; there’s an editorial final say of who makes it.”
—AJ Harper
“It’s too bad the WSJ no longer exists as it seemed to be a more algorithmic kind of measurement. New York Times Bestseller list seems to be more, hmm, massaged.”
—Mike Michalowicz
