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In this episode, AJ and Mike break down all the elements that go into developing a must-read book, from the kernel of an idea to the long-term marketing plans. They even share what they’ve done in the past with their books and give hints at how their new book, The Money Habit was developed and its next steps. They’ll also share areas that they see authors fail to consider.
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“A part of book development is, okay, now I’ve got the concept, I know my fundamentals, I know the research and stories I want to use, but it’s also making space for writing, editing, promoting. It’s the five-year or more marketing plan. It’s considering your publishing path. It’s all a part of book developments.”
—AJ Harper
“It’s kind of developing a product in that we sit there and say, ‘What’s a problem that’s not being solved? And do we have a unique solution for it? Something that’s different.’ Then you and I meet at retreat.”
—Mike Michalowicz
