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In this episode of Don’t Write That Book, Mike and AJ focus on nonfiction second editions. What are they? What warrants the need for one? How the heck do you go about revamping a book for its second edition? They’ll share personal stories from creating revised and expanded editions of Mike’s books Profit First and Clockwork, including their “from the ground up” process. And as is often the case in their conversations, Mike and AJ stumble upon ideas for new books. (They’re up to three new books they need to write based off their podcast conversations, for those keeping track!)
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“Profit First a true second edition. It was a breakdown/buildup. Again, it was a demo of the original and a rebuild of a far superior structure. We did the same thing with Clockwork.”
– Mike Michalowicz
“We might have made it harder on ourselves, but it’s a better book in the end.”
– AJ Harper
“If you’ve got a book that’s starting to fade, because it needs updates… it’s been selling well but now it can’t compete anymore because it seems dated, then you’ve got to do a refresh to keep the sales going.”
– AJ Harper
“In our Clockwork rewrite, we learned that we needed to write the book to be inclusive of employees. So every single chapter now has an employee section. It was a massive improvement.”
– Mike Michalowicz
