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In this episode, AJ and Mike deliver some much needed realism with respect to how long it really takes to write and publish a must-read book. They don’t hold back about those ‘write a book in 30 days’ programs, either. Listeners will get straight-talk about how long each step in the process takes, why it takes that long, and even what to plan for regardless of the chosen publishing path, be it self or traditional.
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“The thing people don’t get about timelines, setting aside the fact that the creative process is not linear, there’s also the fact that trade distribution has its own timeline. They’re slow because there is a sales team, pitching, etc…”
—AJ Harper
“One of the most overlooked things I see: people coming out with books who haven’t prepared for marketing at all”
—Mike Michalowicz
