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In this episode, Mike and AJ answer a listener’s email about their fears of doing all the things with respect to marketing their book. Our duo offers sage advice on how to get in front of those fears, and one of the biggest ways to keep moving forward is to send in the troops! They’ll offer organic ways to connect with other authors, how to shift your mindset to go from fear to fearless, and when to bring folks in to help with the big asks.
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“I think if you’re having trouble, if you’re feeling afraid, if you feel occasionally afraid to be seen, don’t change who you are, work with who you are. Get an assistant, somebody who can implement the ask.”
—AJ Harper
“It’s so interesting, just by sharing the word of other people, you become part of that circle and, uh, I think that’s a great un-terrifying way to market.”
—Mike Michalowicz
