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Burnout and exhaustion are real, and when it comes to authorship, most of us have experienced it. Today’s topic is your survival guide through authorship. AJ and Mike discuss how they survived the entire process, on top of networking and marketing for their books. They break down how to do it, even if you don’t have a team behind you.
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“Yes. I consider [a book] almost like a music track. Like there’s a bass, there’s a treble, there’s the middle, and you emphasize certain parts of it. There’s a solo, there’s the chorus. So there’s different parts where you emphasize something, but there’s always the melody in the background. And to me the melody is there’s always the furthering of the book….”
—AJ Harper
“In manufacturing, there’s a concept called protective capacity. And what it is is if a manufacturer runs at 100% of its capacity, everything is whirling all the time… The damage is extraordinary. So they say generally 80% capacity is the max capacity you want so that when problems happen you have twenty percent buffering.”
—Mike Michalowicz
